Recognition

At Morse Wealth Management, educating our clients with up-to-date industry information and market insight is essential, because we believe knowledge is the foundation of sound decisions. As such, we are dedicated to serving as a resource to our clients, providing access to an array of pertinent and timely industry-related information. By offering you the market insight you need, you have the tools to implement comprehensive, long-term strategies based on educated decisions — instead of shortsighted solutions — every step of the way.

FIVE STAR Wealth Manager Award

Joe Morse and Carlton Morse have received the honor of being named FIVE STAR Wealth Managers1 two years in a row, 2010 and 2011. The award is offered to a select group of wealth managers from over 11,0002 in the San Diego area who score the highest on providing overall client satisfaction. Less than 4 percent of San Diego-based wealth managers receive this honor and some of the criteria used for selection included the following:

  • Customer service
  • Integrity
  • Knowledge/expertise
  • Communication
  • Value for fee charged
  • Meeting of financial objectives
  • Post-sale service
  • Quality of recommendations
  • Overall satisfaction

We are honored to receive this recognition and committed to ensuring we continue providing the quality, dependable service our clients expect — and deserve.

CFP

Choosing a financial planner may be one of the most important decisions you make for yourself and your loved ones. Financial planners can provide you and your family with guidance over your lifetime, or work with you to address specific concerns, as needed. A planner can play a central role in helping you meet your life goals and achieve financial well-being.

Financial Advisor Carlton Morse is a CERTIFIED FINANCIAL PLANNERTM 3 professional, a credential awarded by the Certified Financial Planner Board of Standards, Inc (CFP Board). Carlton pursued this credential because he felt our clients were better served by having a professional advisor on their side who is a true investment planner. In fact, only those who have fulfilled the certification and renewal requirements of the CFP Board can display the CFP® certification marks, providing further assurance you are working with a competent, ethical advisor (Cfp.net).

CFP® Certification Requirements

  • Education
    CFP® professionals must develop their theoretical and practical financial planning knowledge by completing a comprehensive course of study at a college or university offering a financial planning curriculum approved by the CFP Board. Other options for satisfying the education component include submitting a transcript review or previous financial planning-related course work to CFP Board for review and credit, or showing the attainment of certain professional designations or academic degrees.
  • Examination
    CFP® practitioners must pass a comprehensive two-day, 10-hour CFP® Certification Examination that tests their ability to apply financial planning knowledge in an integrated format. Based on regular research of what planners do, the exam covers the financial planning process, tax planning, employee benefits and retirement planning, estate planning, investment management and insurance.
  • Experience
    CFP® professionals must have three years minimum experience in the financial planning process prior to earning the right to use the CFP® certification marks. As a result, CFP® practitioners possess financial counseling skills in addition to financial planning knowledge.
  • Ethics
    As a final step to certification, CFP® practitioners agree to abide by a strict code of professional conduct, known as CFP Board's Code of Ethics and Professional Responsibility, that sets forth their ethical responsibilities to the public, clients and employers. CFP Board also performs a background check during this process, and each individual must disclose any investigations or legal proceedings related to their professional or business conduct.

Once certified, CFP® practitioners are required to:

  • Maintain technical competence and fulfill ethical obligations.
  • Complete a minimum 30 hours of continuing education every two years to stay current with developments in the financial planning profession and better serve clients. Two of these hours are spent studying or discussing CFP Board's Code of Ethics or Practice Standards.
  • Voluntarily disclose any public, civil, criminal or disciplinary actions that may have been taken against them during the previous two years as part of the renewal process.

CIMA

Financial Advisor Carlton Morse is also a Certified Investment Management Analyst (CIMA®), which is granted to him by the Investment Management Consultants Association (IMCA).

The CIMA® certification reflects experience, education, examination and ethical standards. Every financial professional who has earned the CIMA certification has:

  • At least three years of client-centered financial services experience.
  • Successfully passed an extensive background check.
  • Completed the demanding graduate-level program of study.
  • Successfully completed comprehensive examination.

To maintain their designation, CIMA professionals must:

  • Continually adhere to a strict ethical code of professional responsibility.
  • Complete 40 hours of continuing education every two years.

IMCA was established in 1985 to deliver the premier investment consulting and wealth management credentials, and world-class educational offerings - membership, conferences, research and publications. IMCA sets the standards and practices for the investment management consulting profession and provides investment consultants with the credentials and tools to best serve their clients (Imca.org).

At Morse Wealth Management, we believe engaging our clients with a CIMA® certified professional is essential to the quality of service we seek to provide. The in-depth training and education associated with the designation helps empower our clients with guidance for their specific financial needs.

1 The Survey was conducted by Crescendo, as an independent third-party research firm. They surveyed 68,600 consumers of the magazine and 8,500 Financial Service Professionals to evaluate the 11,000 candidates in the San Diego area as the 2011 FIVE STAR Wealth Managers scoring highest in overall satisfaction. The evaluation was based on nine criteria, including customer service, integrity, knowledge/expertise, recommendations and overall satisfaction. After survey results are tallied, they take the top scoring candidates, which represent less than 7% of their market, and forward to a panel to further review a sample of the selection. Only wealth managers with five years of experience in the financial services industry are considered.

The rating may not be representative of any one client's experience because the rating reflects an average of all, or a sample of all, the experiences of the financial advisor's clients.

The rating is not indicative of the financial advisor's future performance.

Wealth Managers may or may not use discretion in their practice and therefore may not manage their client's assets.

Please keep in mind that working with a FIVE STAR Wealth Manager is no guarantee as to the future investment success nor is there any guarantee that the selected Wealth Managers will be awarded this accomplishment by Crescendo in the future.

For more information on the rating methodology, go to: www.fivestarprofessional.com/wmresearch.

 

2 FINRA representatives, IARs, CPAs and attorneys that provide estate planning and trust services.

 

3 CFP®, CERTIFIED FINANCIAL PLANNERTM and are certification marks owned by Certified Financial Planner Board of Standards Inc. (CFP Board), which can help you identify financial planners who are committed to competent and ethical behavior when providing financial planning. Individuals certified by CFP Board have taken the extra step to demonstrate their professionalism by voluntarily submitting to the rigorous CFP® certification process that includes demanding education, examination, experience and ethical requirements (cfp.net).

4 Investment Management Consultants Association is the owner of the certification mark "CIMA®," the service marks "Certified Investment Management AnalystSM," "Investment Management Consultants AssociationSM," and "IMCASM." Use of CIMA® or Certified Investment Management AnalystSM signifies that the user has successfully completed IMCA's initial and ongoing credentialing requirements for investment management consultants.

Morse Wealth Management, LLC.  |  5520 Wellesley Street, Suite 206  |  La Mesa, CA 91942
Phone: 619 713-5950  |  Fax: 619 713-5946  |  Toll-Free: 877 713-5960  |  Email: carlton.morse@wfafinet.com
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